Privacy Policy
Who we are. Afra Digital is a registered business in British Columbia owned by Barefoot Enterprises Ltd., a Canadian corporation.
Contact. Privacy questions and requests: hello@afradigital.net
Afra Digital operates as a software development and technology company licensing digital platform infrastructure and providing technology advisory services. Afra Digital does not operate financial programs or provide brokerage, custodial, or investment services.
1. Scope
This Privacy Policy explains how Afra Digital (“Afra Digital”, “we”, “us”, “our”) collects, uses, discloses, and protects personal information when you visit or interact with our website (the “Site”) and when you contact us or request information about our products or services (collectively, the “Services”).
2. Personal information we collect
2.1 Information you provide directly
We may collect personal information you submit to us, including:
- (a) Identifiers and contact details (e.g., name, email address, phone number, company name, job title);
- (b) Communications (e.g., messages, inquiry details, support requests, call notes);
- (c) Business information (e.g., preferred deployment model, integration requirements, requested features);
- (d) Any other information you choose to provide.
2.2 Information collected automatically
When you use the Site, we may collect:
- (a) Device and technical data (e.g., IP address, browser type, operating system, device identifiers);
- (b) Usage data (e.g., pages viewed, time spent, referral URLs, clicks, interactions);
- (c) Approximate location derived from IP address (e.g., city/region level);
- (d) Cookie and similar technology data (see Section 6).
2.3 Information from third parties
We may receive information from third parties that help us operate, secure, and market the Site, such as analytics providers, advertising platforms, customer relationship management (CRM) tools, and email delivery providers. This may include aggregated conversion data or campaign performance information.
3. How we use personal information
We use personal information for the following purposes:
- (a) To operate and maintain the Site and Services;
- (b) To respond to inquiries, provide requested information, and communicate with you;
- (c) To provide customer support and troubleshoot issues;
- (d) To improve the Site, user experience, and our offerings (including analytics and performance measurement);
- (e) To protect the security and integrity of the Site (including detecting, preventing, and responding to fraud, abuse, and attacks);
- (f) To comply with applicable law, lawful requests, and to establish, exercise, or defend legal claims;
- (g) Where permitted, to send marketing communications (you can opt out at any time).
4. Legal bases for processing
Depending on your location and the nature of the interaction, we process personal information on one or more of the following bases:
- (a) Your consent (e.g., when you subscribe to communications or accept certain cookies);
- (b) Contractual necessity (e.g., to respond to your request for information or provide Services you request);
- (c) Legitimate interests (e.g., operating and securing the Site, improving performance, preventing abuse);
- (d) Compliance with legal obligations.
5. How we share personal information
We may share personal information in the following circumstances:
5.1 Service providers
We may share personal information with vendors that provide services on our behalf, such as hosting, analytics, security, customer support, CRM, email delivery, and communications tooling. Service providers are permitted to process personal information only to provide services to us and are required to protect it.
5.2 Legal and safety
We may disclose personal information where required by law or where we believe disclosure is necessary to: (a) comply with legal process; (b) enforce this Policy or our terms; (c) investigate or prevent security issues or fraud; or (d) protect the rights, property, or safety of Afra Digital, users, or others.
5.3 Business transfers
If we are involved in a merger, acquisition, reorganization, financing, or sale of assets, personal information may be disclosed as part of that transaction, subject to appropriate confidentiality and security safeguards.
5.4 No sale of personal information
We do not sell personal information for monetary consideration. If applicable law treats certain disclosures (such as targeted advertising) as a “sale” or “sharing,” you may have the right to opt out (see Section 8).
6. Cookies and similar technologies
We use cookies and similar technologies (such as pixels and tags) to operate the Site, remember preferences, understand usage, and measure marketing effectiveness. Cookies may be set by us (first-party) or by service providers (third-party).
- (a) Strictly necessary cookies support core Site functionality and security;
- (b) Functional cookies remember choices and improve usability;
- (c) Analytics cookies help us understand Site usage and improve performance;
- (d) Advertising/measurement cookies may help measure campaigns and understand conversions (where permitted).
You can control cookies through your browser settings and, where available, our cookie preference tools. Disabling certain cookies may affect Site functionality.
7. Data retention
We retain personal information only as long as reasonably necessary for the purposes described in this Policy, including to: (a) respond to requests; (b) maintain business records; (c) secure and improve the Site; and (d) comply with legal obligations.
Typical examples: inquiry and communications records may be retained for a reasonable period to manage relationships and respond to follow-ups; security logs may be retained to detect and investigate abuse; and certain records may be retained longer where required by law.
8. Your choices and rights
Depending on your location, you may have the right to:
- (a) request access to personal information we hold about you;
- (b) request correction of inaccurate or incomplete information;
- (c) request deletion of certain personal information (subject to legal exceptions);
- (d) object to or restrict certain processing;
- (e) request data portability where applicable;
- (f) opt out of certain targeted advertising or “sharing” (where applicable);
- (g) withdraw consent where processing is based on consent.
To make a request, email us at hello@afradigital.net. We may need to verify your identity before fulfilling your request. You may also designate an authorized agent where permitted by law.
9. International data transfers
We may store or process personal information in Canada and other jurisdictions where we or our service providers operate. Data protection laws may differ by jurisdiction. Where required, we implement appropriate safeguards for international transfers.
10. Security
We implement reasonable administrative, technical, and physical safeguards designed to protect personal information against unauthorized access, loss, misuse, alteration, or disclosure. No method of transmission or storage is completely secure, and we cannot guarantee absolute security.
11. Children’s privacy
The Site is not directed to children and we do not knowingly collect personal information from individuals under the age of 13. If you believe a child has provided us personal information, contact us and we will take reasonable steps to delete it.
12. Third-party links and services
The Site may include links to third-party websites or services. Third parties operate under their own policies and practices. We are not responsible for third-party privacy practices. We encourage you to review the privacy policies of those third parties.
13. Regional notices
13.1 Canada
If you are located in Canada, we handle personal information in accordance with applicable Canadian privacy laws, including federal private-sector requirements and, where applicable, provincial private-sector laws. You may request access to and correction of your personal information by contacting us.
13.2 European Economic Area (EEA), United Kingdom, Switzerland
If you are located in the EEA, UK, or Switzerland, you may have additional rights under applicable data protection laws, including the right to lodge a complaint with a supervisory authority. Our transparency disclosures are intended to meet the requirements for providing information at the time personal data is collected.
13.3 United States (including California)
Depending on your state of residence, you may have rights to know, access, delete, or correct certain personal information, and to opt out of certain targeted advertising. We do not discriminate against users for exercising privacy rights. You may submit requests using the contact details in Section 14.
14. Contact us
For privacy questions, requests, or complaints, contact:
- Email: hello@afradigital.net
- Business name: Afra Digital
- Address: [Unit #08, 104-32615 South Fraser Way, Abbotsford, BC V2T 1X8, Canada.]
15. Changes to this Privacy Policy
We may update this Privacy Policy from time to time. The “Last updated” date at the top indicates when it was most recently revised. If changes are material, we will post a notice on the Site or provide other notice where required by law.
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